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Making up ground which have Consul General: Finnish brand Lumene has the benefit of renewable makeup having People in the us

Making up ground which have Consul General: Finnish brand Lumene has the benefit of renewable makeup having People in the us

Making up ground which have Consul General: Finnish brand Lumene has the benefit of renewable makeup having People in the us

Lumene was a natural beauty brand name out-of Finland that have an objective to take alternative Nordic beauty products towards the spotlight for American consumers. The business prioritize items setup out-of insane Nordic plants, together with dinners set-up of business top streams who does otherwise go to waste. Johanna Paavilainen, Lumene The united states Standard Manager tells a whole lot more.

Mika Koskinen: LUMENE recently released the online website regarding the U.S. sector – what gets the reception started such? Just how is the American consumers’ purchasing patterns distinct from the fresh new Finnish?

Johanna Paavilainen: Our very own users features warmly welcomed all of our U.S. online shop! I’ve received many texts from your admirers advising me how they love LUMENE services one they’ve been would love to purchase personally out of you. A serious express of People in the us buys beauty on line. While the “large container” retail stores, such as for example Target and you can Walmart, keep approximately half of your makeup products instructions about U.S., the organization regarding beauty age-commerce could have been immense. Charm e-com is still a younger urban area for the Finland, but really this has started increasing punctual, accelerated from the pandemic. The pandemic even offers impacted beauty purchase conclusion around the world, hitting cosmetics conversion process more than natual skin care and personal care. Read more about Making up ground which have Consul General: Finnish brand Lumene has the benefit of renewable makeup having People in the us